San Bartolomé de Tirajana is, with its more than 20,000 workers in the tourism sector, the municipality with the highest tourism generated employment rate among all Spanish holiday destinations, according to Exceltur’s latest official report on socioeconomic profitability and employment in the tourism sector.
The Exceltur report, based on surveys of hotel occupancy by the National Institute of Statistics (INE) and data on Social Security affiliation and contributions, reveals that the Maspalomas Costa Canaria is the holiday destination that generates more tourism jobs, ahead of other enclaves like Benidorm, Calviá, Marbella and Adeje.
According to this barometer, which analyzed socio-economic data on tourism in Spain from June to September, San Bartolomé de Tirajana was the primary reference municipality in the Canary Islands boasting a total of 20,012 tourism workers, which represents a 6.1% increase in the rate of employment (within the sector) compared to the same period last year.
Generating tourism employment in hospitality, transportation, travel agencies, leisure and culture, and also the retail trade linked to tourism, according to the report, due to “positive demand performance”, high occupation rates in hotel and non-hotel accommodation, throughout Spain, prolonged due to a 37.1% drop in tourism in rival destinations like Turkey and 51.2% in Egypt, as well as the reduction in available air transport by 4.7%.
Tourism occupancy, in five, four and three star hotels in San Bartolomé de Tirajana, was recorded at an average of 91.2% from June to September, with an average return of €98.70 per night, having stood overall at around 89.5% between January and September, showing an overall level of profitability of about €103 per room.
The report also reflects that Spanish holiday destinations accelerated their growth in profitability, from June to September, by more than 12%, reaching a nationwide revenue average of €89.80 per night, which is their highest recorded value in the last decade.
Maspalomas Costa Canaria were the leaders among all Canarian destinations producing €89.90 in RevPar (revenue per available room), 11.6% more than in the summer last year, ahead of destinations like Adeje (€86.80), La Oliva (€86.30), Pájara (€79.90), Teguise (€79.20) and Tías (€75.50).
With this outstanding positioning, Maspalomas Costa Canaria has influenced, in addition to the increase in demand, the overall process of renovation, improvement and modernisation of its facilities and tourism infrastructure driven through private investment alongside public administrations.
Naturally the town hall are the current toast of the industry.