The Canary Islands pavilion stand at Fitur (Spain’s annual International Tourism Fair in Madrid) this year was awarded as the best in the category “institutions and autonomous communities”, one of the three awards with which the International Tourism Fair recognises the very best of the 816 exhibitors representing 165 countries and regions of the world.

The Ministry of Tourism, Culture and Sports of the Canary Islands Government reported that the jury highlighted the design of the pavilion combining the nature of the islands, their waves, the sea, the dunes, the forests, “to perfection” alongside state-of-the-art technology, and an “impeccable” space that invites visitors to circulate freely between counters “in a pleasing atmosphere”.

The pavilion stood out especially for its luminosity and more than 400 square meters of graphic supports, showcasing 120m2 of fixed imagery; 100m2 of LED screens utilising transparent holographic effects; 124m2 of video walls, counters and boxes and survey screens for measuring emotions. All distributed evenly throughout the stand.

The visual elements were projected on to five huge screens and the moving images seemed to be suspended in the air, floating on the cover in the form of a wave. This was accompanied by the chromatic changes in the walkway lights evoking the colors of the ocean, the vegetation or the volcanic origins of the Archipelago.

Over the course of the weekend the fair was open to the public and the Pabellón de Canarias offered a wide array of attractions including show cooking organized by a Canarian restaurant located in Madrid and a video DJ, in addition to the traditional corner of natural juices and wines and cheeses.

This first tourism professional appointment of the year, Fitur 2019 is an opportunity to take the pulse of the next tourist season and a key meeting place for all serious players in the global industry, where 165 countries, 140,000 professional visitors; 8,000 accredited journalists and bloggers and more than 4,500 media outlets.