FITUR, The International tourism trade fair, touted as the global meeting point for tourism professionals, opened its 37th edition this week in Madrid. The leading Spanish trade fair for inbound and outbound Ibero American markets was officially inaugurated by Their Majesties the King and Queen of Spain, Don Felipe and Doña Letizia. The fair represents revenues in excess of €240 million, at an event that registered growth in the sector of 10%.
After Gran Canaria broke all records, closing 2016 the best year for tourism in its history, with more than four million tourists, more than 500,000 of them from mainland Spain, the Cabildo de Gran Canaria has based its strategy on consolidating this volume and , above all, to encourage the generation of more revenues and wealth for Gran Canaria.
Airlines Norwegian, Ryanair and Iberia, and tour operators Globalia and Travelplan are just some of the 40 professional meetings that the president of the Cabildo of Gran Canaria, Antonio Morales, and the Minister of Tourism, Ines Jiménez, had scheduled during the Tourism Fair.
The Gran Canaria Tourism Board (Patronato de Turismo de Gran Canaria) have also stressed the importance of presenting their new Strategic Marketing Plan in Madrid which will be their focus until 2020, proposing more than 400 actions to promote the rehabilitation of tourism infrastructure, care for the landscape and the environment, the creation of new tourism products and to ensure the quality of services aimed at keeping tourists visiting the island.
The Canary Islands stand of 1,427 square meters is, ambitiously aimed at customer diversification, this year promotes various communication platforms aimed at customer segments with specific motivations, another of its promotional strategies this year is aimed at the great outdoord, focused towards hiking lovers, wind and wave sports and adventure sports as well as golfers, as these are some of the fastest growing segments towards which the Canarian tourist board promotion is increasingly focused as being of high interest.
Their stand, equipped with a spectacular curved LED megascreen that hangs from the ceiling, houses a unique space for each Island. This 100m2 facility allows the projection of large-format audiovisuals and is the most prominent element aimed at creating great visual impact. In addition, special attention has been given to the supply of Canarian food products with a tasting area.